Are “AI” Content Writing Tools Really As Good As They Say?

Disclaimer: I am an independent Jarvis Affiliate, not an employee. I receive referral payments from Jarvis. The opinions expressed here are my own and are not official statements of Jarvis or its parent company, Conversion AI LLC.

In this article we are going to discuss a question that is haunting me for the last year; Are AI Content Writing Tools worth it?

Artificial Intelligence has been around for many years. However, only recently did companies start using these tools to create content. Nowadays, almost every major website uses AI software to write its articles. Is this really necessary though? Shouldn’t websites just hire human writers instead?

The answer is yes and no. It all depends on what you want your site to achieve. If it’s a simple blog that wants to provide information about its niche then hiring humans might be enough. But if you’re looking for something more complex like an e-commerce store or a news platform, artificial intelligence can help you out in many ways. In fact, some of the most popular sites use both methods at once.

Why Should You Use an AI Copywriting Tool?

There are several reasons why you should consider using an automated copywriter tool:

1) Speed – Automated writing means less time spent on creating content. This allows you to focus on other important things such as growing your business.

2) Quality – When you have thousands of pages of text written by hand, there will always be mistakes. With machine learning technology, however, errors are virtually nonexistent.

3) Cost-effectiveness – Hiring people to do the job manually would cost you money. Instead, with automation, you get high-quality content without spending too much cash.

4) Flexibility – An automated writer can adapt to any type of article. For example, they can easily switch between different niches. They also don’t need training so they can produce great results right away.

5) Versatility – A good piece of software can handle multiple types of texts including blogs, product descriptions, press releases, etc.

6) Customization – Most platforms allow you to customize how your content looks. Some even offer prebuilt templates which make editing easier.

7) Scalability – As long as you keep adding new posts, your system won’t slow down. On top of that, you can scale up whenever needed. 

AI Copywriting Limitations

While AI does bring numerous benefits to businesses, it doesn’t come without limitations either. Here are three main ones:

Accuracy – While machines are very accurate when it comes to grammar and spelling, they still lack creativity. So while they may not misspell words, they often fail to add interesting phrases and sentences.

Complexity – Writing isn’t easy. Even professional journalists struggle with producing perfect pieces from scratch. And yet, we expect them to churn out hundreds of stories per day. That’s simply impossible.

Diversity – Machines aren’t able to understand the context. They cannot tell whether a certain phrase makes sense within a specific sentence structure. Therefore, they tend to repeat themselves over and over again.

Best practices for AI Content Writing

Now that you know everything about this topic, let’s take a look at best practices for using AI tools effectively.

1) Choose Your Platform Wisely – There are two major categories here: desktop applications and web apps. Desktop solutions usually work offline but require users to install special plugins or extensions. Web-based systems, on the other hand, run online and provide access via browser. The latter is more convenient since all you need is a computer connected to the internet. However, if you want to save data locally, then desktop options might be better.

2) Start Small – If you plan to start using AI today, you shouldn’t try to write entire articles yourself. It’s just not feasible. You should instead focus on smaller tasks like creating headlines, subheads, bullet points, etc. Once you master these basic elements, you’ll be ready to move on to bigger projects.

3) Use Multiple Tools – Don’t limit yourself to one platform. Try both desktop and web versions of various programs. This way, you can compare their features and see what works best for you.

4) Test Everything Out Yourself – Before trusting an automated tool, test its output by writing some drafts manually first. Make sure that the final version matches your expectations. Also, ask friends and colleagues who have used similar services before. Their feedback will help you decide whether the solution meets your needs. 

Editing AI Copywriting

Before moving forward, there are several things you must consider when checking any piece of text written by artificial intelligence software. Let’s go through each point in detail.

1) Check Grammar & Spelling – Since most AI copywriters use machine learning algorithms, they don’t always produce flawless texts. But they do improve over time so you should check every draft carefully. Look for mistakes such as incorrect verb tenses, missing prepositions, wrong word order, etc.

2) Verify Data Sources – When working with content generated by AI, make sure that it contains reliable information. For example, if you’re planning to include quotes from famous people, verify that those individuals actually exist. Otherwise, you could end up spreading fake news which would damage your brand reputation.

3) Doublecheck Facts – In addition to verifying sources, doublecheck facts too. Some AI-generated pieces may contain inaccurate statements. So, read them critically and correct anything that doesn’t seem right.

4) Ask Yourself Some Questions – Finally, once you’ve finished editing the article, ask questions. Is the language clear? Does it convey the message properly? Are there any grammatical errors? These are important issues that only humans can spot. And even though AI writers often get things right, sometimes they miss something.

When it comes to AI Content Generators, I’m a huge fan of I simply love its minimalistic interface, but I got to be honest, it gets a little time to get used to. But once you get the hang of it, you will be wondering how you lived without it. It’s a cheaper alternative to Jarvis’ Boss Mode, ideal if you don’t have a team of writers. Since has acquired Shortly, you might want to jump straight to At least, that’s why I did, and know I have a tool that works wonders both for short and long-form content. Use this link to get 10,000 words to try Jarvis for FREE.

In fact, Shortly and Jarvis are the only tools I can vouch for at the moment when it comes to AI assistants. I would consider them a great investment for anyone really, and when paired with that I use for research and SEO optimization, the sky is the limit!