|Disclaimer: I am an independent Jarvis Affiliate, not an employee. I receive referral payments from Jarvis. The opinions expressed here are my own and are not official statements of Jarvis or its parent company, Conversion AI LLC.|
Artificial Intelligence (AI) is a branch of computer science that deals with creating intelligent machines, especially ones capable of performing tasks that would normally require human intelligence. AI research has been around for decades and today it’s experiencing an exciting resurgence due to breakthroughs in machine learning from the past 10 years.
AI is a broad term that covers the entire field of computer science. There are many branches which include machine learning, deep learning, natural language processing, and more. It’s clear that AI has grown into an incredible and all-encompassing field of research. This article will explore what AI copywriting entails and why you should care about it.
So, What Exactly Is AI Copywriting?
Copywriting is a form of marketing prose that utilizes the power of words in order to promote a product or service through persuasive messaging. It’s part art, part science, and spans many industries including SEO, journalism, advertising, and marketing.
Products need copywriting in order to sell well. Consumers want to know what something can do for them or how it will improve their lives before they’ll consider purchasing it. Copywriting is what convinces them of this fact through the use of words and sentences. This is where AI can help you to generate text for your product.
A machine trained on data can generate thousands of sentences that sound natural. It’s easy to see how this would create a massive advantage in the writing world and AI copywriting has already begun changing the way we do things. The potential for its wider adoption is truly fascinating.
What are AI writing assistants doing?
Following the breakthroughs in deep learning, a branch of AI that attempts to mimic the brain through neural networks, machine-learning algorithms can now generate text on their own with minimal human input. This unprecedented leap is perhaps the most exciting thing about AI copywriting – it takes away a lot of the burden from people so they can move on to more important and interesting tasks. We’re just beginning to scratch the surface of what AI can do for us.
Every year, people spend countless hours crafting the perfect sentences for their products and services. Why should they bother when a machine can do that in just seconds? It’s easy to see why AI copywriting has become such an important area of research. We’re living in the golden age of technology right now – there’s no telling what the future holds.
Previously, a human would have to craft promotional text by hand. The process is time-consuming and taxing on the brain, so it’s no wonder that there are companies today looking for ways to automate this process with technology. Up until now, copywriters had limited access to A.I. tools, but the recent advances in technology have changed that. During the last months, there have been plenty of tools available for users to generate content with AI. These platforms are able to produce thousands of sentences very quickly that sound completely natural and to be honest, their pricing is surprisingly affordable.
How do AI copywriting tools work?
Although the tools that use deep learning generate sentences of high quality, they’re not perfect. There are plenty of tools out there that can generate human-like text fast, but since all they do is generating text, you need to spend some time editing and fact-checking. Writers should understand that they’re tools developed to help the process, not to replace them completely.
The AI copywriting tools that are designed for content creation fall into two broad categories:
These are platforms/software solutions that are designed to generate short-form content assets (a few hundred words). They utilize forms where you can input your parameters/queries for AI to generate a customized piece of content as their output. Their main advantage is that these forms/templates are trained for specific use cases allowing you to create your own queries that can serve you across a variety of industries.
Common templates used in these AI tools include (but are not limited to):
- Intro Paragraphs
- Conclusion Paragraph
- Product Descriptions
- Ad copy
- Social media posts and photo captions
- Persuasive bullet points
- Title and Meta descriptions
- Frameworks like PAS, AIDA, and BAB
Keep in mind that every AI tool offers a different set of templates to use. Some are more complex than others, so you should consider your copywriting requirements before making a purchase decision.
The most important thing here is that each template is designed in such a way that it takes into account the specific target audience and/or query used for training (where applicable) so you can create copywriting assets that speak to your customer. There are many AI tools available on the market, and there’s no telling if they will be able to replace humans in every aspect of our lives (I certainly hope not), but for now, they can perform a variety of useful functions for you writing work.
When it comes to short-form generators, my favorite tool is Jarvis.ai. You just need to try it in order to understand how powerful it is. Use this link to get 10,000 words to try Jarvis for FREE. I want to be honest with you, this is an affiliate link, but I wouldn’t suggest anything I won’t use and vouch for. It’s powerful, but you need to see if it fits your workflow or not.
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Generating long-form content (articles, blog posts, white papers) is much harder since AI still has a lot of trouble with generating coherent and high-quality text in this format. The way these tools work is via a long-form editor where you can either manually input a sentence or paragraph, or where you can ask the tool to generate content by inputting certain parameters (preferably questions) that AI can answer.
These tools commonly use a “write-for-me” function where AI will finish your sentences by predicting the next word you’re going to use or generate a concept that you can then expand upon. By inputting your own paragraphs into the tool’s long-form editor you can generate new text assets that are 100% original, but only if it has nothing to do with niches where AI is trained on. AI is good at predicting and following patterns, so you essentially can get the tool to do most of your writing for you by providing key inputs for AI to expand on.
When it comes to long-form editors, I’m a huge fan of Shortly.ai. I simply love its minimalistic interface, but I got to be honest, it gets a little time to get used to. But once you get the hang of it, you will be wondering how you lived without it. It’s a cheaper alternative to Jarvis’ Boss Mode, ideal if you don’t have a team of writers. Since Jarvis.ai has acquired Shortly, you might want to jump straight to Jarvis.ai. At least, that’s why I did, and know I have a tool that works wonders both for short and long-form content.
In fact, Shortly and Jarvis are the only tools I can vouch for at the moment when it comes to AI assistants. I would consider them a great investment for anyone really, and when paired with Outranking.io that I use for research and SEO optimization, the sky is the limit!
Limitations to keep in mind
On a side note, the technology used on the backend of the tool and the AI engine that powers it is important to consider. Broadly speaking, there is a wide range of solutions available on the market and you should evaluate them based on their outputs on your specific niche. For example, tools that utilize GPT-3 for their outputs might have some limitations when used in specific niches.
Tools need to follow the guidelines set by OpenAI (the organization behind GPT-3) when it comes to making their outputs publicly available, so many niches and words might be flagged as explicit and AI won’t provide you with output. For example, the word tits are flagged as “sensitive” by GPT-3 and will not work if you’re creating adult content, like PPC ads or landing page headlines for an online dating site. It’s worth noting that because AI is still in its early stages, this can change in the future. Some tools are built to work with other AI engines in order to overcome such limitations. If you are working on articles that can be flagged as “sensitive” you need to stay away from tools using GPT-3 for peace of mind.
Drawbacks of utilizing AI for content creation
While AI copywriting has many benefits, such as a better understanding of what the customer wants, increased speed, and higher quality content there are also some shortcomings that cannot be ignored when considering it for use in your business. Let’s have a look at some of those now!
AI lacks common sense: While AI is surprisingly creative and can generate content that’s both interesting and well-written it lacks the common sense to adapt to various situations. For example, while an AI may be able to write a content piece on how ‘peanuts are healthy, it wouldn’t be able to handle an article related to the peanut allergy epidemic.
Inability to use real human emotion: The true power of writing is how it can evoke real emotions in the reader. While AI copywriting can generate content that reads well, it cannot imitate human emotion. It may be able to detect certain keywords and then proceed to generate relevant content but it will never be able to capture the true essence of what a customer really wants.
Brain drain: Many companies are using AI to generate content for them and so far, it’s been working well. However, as the AI programs get better at writing they also begin to take up more time from humans who are responsible for utilizing them. As a result of this brain drain, employees find themselves losing their creativity and skills which can be detrimental in the long run.
Content too robotic and obvious for real human readers: Normally, AI will generate good content that’s suitable for the subject. However, just because it sounds perfect to an AI doesn’t mean it would sound as appealing to a regular human being.
That said, I see no reason why we can’t eventually teach AI to use real human emotion and convey the entire meaning of a piece rather than just using keywords and phrases (which is what they’re doing right now). We already have this working with self-driving cars, so I’m pretty sure it’s just a matter of time before we get this AI copywriting thing right.
AI writing assistants will never replace human copywriters
Even if the technology progresses, there will never be a day where AI completely replaces human copywriters. We are probably going to see this develop into two different branches of writing. For example, one branch can rely on AI to generate content while another branch of copywriting relies on humans (the good old-fashioned way) to create something truly special and unique to the user. So, even if you’re a writer, don’t worry you will still have work in the future!
My feeling is that in the future we will see more job postings for AI specialists rather than actual copywriters. While I’m not saying that it’s a great thing, it does show how far technology has come and where it is heading in the future. The way I see it, copywriters should embrace this shift rather than fear it. AI copywriting can be a great benefit to human writers as it will allow them to focus on the more creative aspects of paper writing such as giving it an interesting tone, structure and keeping sentences short and concise. In the end, editors and writers should see AI as a tool to help rather than something that is trying to take over their jobs.